Service Agreement

We’ll always do our best to fulfil your needs and meet your expectations, but it’s important to have things written down so that we both know what’s what, who should do what and when, and what will happen if something goes wrong.

In our service agreement, you won’t find any complicated legal terms or long passages of unreadable text.


We'll provide you with the estimated total price of your project. Minor changes or revisions can be added at our hourly rate; larger changes, such as adding a new major feature, will require a separate estimate.

What do both parties agree to?

You: You have the authority to enter into our contract on behalf of yourself, your company or your organisation. You’ll give us the assets and information we tell you we need to complete the project in a timely manner, and you’ll and provide it in the formats we ask for. You’ll review our work, provide feedback and approval in a timely manner too. Deadlines work two ways, so you’ll also be bound by dates we set together. You also agree to stick to the payment schedule set out at the end of our contract.

Us: We have the experience and ability to do everything we’ve agreed with you and we’ll do so in a professional and timely manner. We’ll endeavour to meet every deadline that’s set and on top of that we’ll maintain the confidentiality of everything you give us.

Our Services

Web design and development

We create flexible layouts that adapt to the capabilities of many devices and screen sizes (“responsive design”). We may use visuals to indicate a creative direction (“look and feel”) before a final version is complete.

You’ll have plenty of opportunities to review our work and provide feedback. We’ll share a Dropbox, Google Drive folder, GitHub repository, or staging/development (“preview”) site with you and provide regular updates on your project status.

If, at any stage, you change your mind about what you want to be delivered or are not happy with the direction our work is taking, you’ll pay us in full for the costs incurred on your behalf and time we’ve spent working with you until that point, and then we’ll terminate our contract.

Website maintenance and upgrades

Websites require regular maintenance in order to maintain their security and stability. Unless we have entered into a maintenance agreement, these updates are your responsibility.

If we are hosting your website, we will perform basic maintenance such as:

  • Updating minor version changes of software or plugins. If your software, plugins, or themes have a “major” or “breaking” change that would result in incompatibility or instability, we can provide an estimate for the upgrade.
  • Creating regular backups and using version control whenever possible. Backups are “rotated” by keeping the newest copies and removing the older copies. Any longer-term backups and/or restoration are your responsibility and you are encouraged to keep your own copies.

If you choose to manage website maintenance on your own, you are highly encouraged to perform upgrades on a “staging server” to test for incompatibility before making updates on a live website. You will also be responsible for maintaining the security of your website.

Digital assets (fonts, graphics, photographs, video content, and development resources such as plugins or themes)

Supplied by us: Our team has a robust asset library with access to free and premium assets that can be used in your project. Unless otherwise discussed, any assets that we use are from these sources and will not incur additional charges within this scope of work.

  • Assets that we provide will be licensed for use in this specific project. If you would like to use these assets in a separate use case (such as print advertisements), you may be required to license them yourself.
  • Asset rights are only transferrable upon full payment. If our contract is terminated by either party prior to completion (due to non-payment or otherwise), you will lose the rights to use any non-public assets that we have provided for use in your project.

Supplied by you: You should supply photographs in a high-resolution digital format and graphic files (such as logos or digital illustrations) in an editable, vector digital format.

  • If we need to digitize or recreate vector versions of low-quality assets you have supplied, we reserve the right to charge our hourly rate and can provide a separate estimate.
  • If you choose to buy additional assets, we can suggest stock libraries. If you’d like us to search for additional assets on your behalf, we can provide a separate estimate for that. You will be responsible for the cost of assets purchased for your project if they are not a part of our asset libraries.

Browser Testing

Browser testing no longer means attempting to make a website look the same in browsers of different capabilities or on devices with different size screens. It does mean ensuring that a person’s experience of a design should be appropriate to the capabilities of a browser or device.

We test our work in current versions of major desktop browsers including those made by Apple (Safari), Google (Chrome), Microsoft (Edge), and Mozilla Firefox.

We won’t test in other older or deprecated browsers unless we agreed separately, including all versions of Internet Explorer. If you need an enhanced design for an older browser, we can provide a separate estimate.

Mobile browser testing

Testing using popular smaller screen devices is essential in ensuring that a person’s experience of a design is appropriate to the capabilities of the device they’re using. We test our designs in the latest version of these operating systems and apps:

  • iOS: Safari, Google Chrome, Firefox (tested on an iPad)
  • Android: Google Chrome, Firefox

We won’t test in Blackberry, Opera Mini/Mobile, specific Android devices, or other mobile browsers unless we agreed separately. If you need us to test using these, we can provide a separate estimate.

Search engine optimization (SEO)

We don’t guarantee improvements to your website’s search engine ranking, but the web pages that we develop are accessible to search engines and we follow modern practices.

Domain Names

If we have registered a domain name on your behalf, the domain is typically licensed for 1 year.

We can transfer the domain registration to the registrar of your choice. Transfers typically incur a charge equal to one year’s domain registration; all transfer charges are your responsibility.

  • If we have registered a domain on your behalf and added it to our domain registrar instead of one that you control, the transfer to your own domain registrar may be locked for 60 days as mandated by ICANN <>.
  • Your website requires certain “DNS Records” to connect the domain name to important services, such as web hosting or email. If you wish to manage your own domain registration, these records will need to be migrated into your own account; some registrars will transfer them automatically. We can provide a copy of these records prior to transfer, but it is your responsibility to make sure they are configured properly with your new registrar. If you need assistance, we can help at our hourly rate.

We are also happy to manage renewals of your domain at the current market price for your TLD (top-level domain, such as .com or .org) and will email you a month prior to your domain’s expiry to request payment.

  • If we do not receive payment for your domain before the renewal date, we are not required to continue making payments on your behalf and your domain registration may lapse.
  • To avoid losing your domain name, we offer a one-time “gesture of good faith” renewal. Your domain will be automatically renewed before its expiry for one additional year. You are still responsible for the cost of this renewal, and we will not renew future years without receiving payment in full on any outstanding renewals.
  • Expired domains risk deletion and even registration by someone else, which can become very expensive to resolve. We are not responsible for the cost of re-registration for your domain name if your domain registration has lapsed due to non-payment.

Changes and revisions

We don’t want to limit your ability to change your mind. The price at the beginning of our contract is based on the amount of time we estimate we’ll need to accomplish everything you’ve told us you want to achieve, but we’re happy to be flexible. If you want to change your mind or add anything new, that won’t be a problem; we can provide a separate estimate for future work or add those features at our hourly rate.


We’ll carry out our work in accordance with good industry practice and at the standard expected from a suitably qualified person with relevant experience. That said, we can’t guarantee that our work will be error-free and so we can’t be liable to you or any third-party for damages, including lost profits, lost savings or other incidental, consequential or special damages, even if you’ve advised us of them.

Your liability to us will also be limited to the amount of fees payable under our contract and you won’t be liable to us or any third-party for damages, including lost profits, lost savings or other incidental, consequential or special damages, even if we’ve advised you of them.

Finally, if any provision of our contract shall be unlawful, void, or for any reason unenforceable, then that provision shall be deemed severable from our contract and shall not affect the validity and enforceability of any remaining provisions.

Intellectual property rights

Just to be clear, “Intellectual property rights” means all patents, rights to inventions, copyright (including rights in software) and related rights, trademarks, service marks, get up and trade names, internet domain names, rights to goodwill or to sue for passing off, rights in designs, database rights, rights in confidential information (including know-how) and any other intellectual property rights, in each case whether registered or unregistered and including all applications (or rights to apply) for, and renewals or extensions of, such rights and all similar or equivalent rights or forms of protection which subsist or shall subsist now or in the future in any part of the world.

First, you guarantee that all elements of text, images or other assets that you provide are either owned by you, or that you have permission to use them. When you provide text, images or other assets to us, you agree to protect us from any claim by a third party that we’re using their intellectual property. Finding an image on Google Images does not mean that you have legal permission to use it in your own project.

We guarantee that all elements of the work we deliver to you are either owned by us or we’ve obtained permission to provide them to you for this specific project. When we provide text, images or other assets to you, we agree to protect you from any claim by a third party that you’re using their intellectual property.

Transfer of Rights & Ownership

Provided you’ve paid for the work and that our contract hasn’t been terminated, we’ll assign all intellectual property rights to you as follows:

  • You’ll own the website(s) we design for you plus the visual elements that we create for it. We’ll provide you with all of the completed files. You should keep them somewhere safe, as we’re not required to keep a copy. You own all intellectual property rights of text, images, site specification, and data you provided, unless someone else owns them.
  • We’ll own any intellectual property rights we’ve developed prior to, or developed separately from this project and not paid for by you. We’ll own the unique combination of these elements that constitutes a “complete design” and we’ll license its use to you, exclusively and in perpetuity for this project only, unless we agree otherwise.

Displaying our work

We love to show off our work, so we reserve the right to display all aspects of our creative work, including sketches, work-in-progress designs, and the completed project on our portfolio, social media, web/print articles, books, and other relevant self-promotion pieces. We agree to not use the license you grant us in any way that would hurt you economically.

We like to connect with like-minded companies, and the best way is to make a connection from work we've done with companies such as yours. To help facilitate that, we may place a small, non-obtrusive link to our portfolio on a colophon/credits page of your website or inside your website's footer. Unless stated otherwise, we have your permission to do so.

Payment schedule

We’re sure you understand how important it is as a small business that you pay the invoices that we send you promptly. As we’re also sure you’ll want to stay friends, you agree to stick tight to the following payment schedule.

Reimbursement for costs

When we create a quote for your project, we do our best to estimate the costs of expenses. Unless explicitly stated, our quotes do not include reimbursement for expenses including, but not limited to: domain names, hosting costs, fonts, stock photography/video/illustration, licenses, products, or other collateral or materials for our work (“Expenses”).

These Expenses will be billed for separately, and you agree to reimburse us the cost of such expenses after we have provided documentation explaining them. That said, we also aim to avoid surprises; if we anticipate incurring charges beyond our initial quote, we will communicate with you in advance for approval.

Payment details

We issue invoices electronically. Our payment terms are 30 days from the date of invoice. We accept the following payment methods:

  • Cash
  • Checks payable to North X South LLC
  • Credit or debit cards (by request)
  • ACH or wire transfers (the appropriate bank account details will be printed on our electronic invoice)

All proposals are quoted in USD unless otherwise noted, and payments will be made at the equivalent conversion rate at the date the payment or transfer is made. You agree to pay all charges associated with international transfers of funds.

We reserve the right to charge interest on all overdue debts at the rate of 1% per month or portion of a month.


We both agree that we’ll adhere to all relevant laws and regulations in relation to our activities under our contract and not cause the other to breach any relevant laws or regulations.

Our contract stays in place and need not be renewed. If for some reason one part of our contract becomes invalid or unenforceable, the remaining parts of it remain in place. This agreement shall be governed, construed, and enforced in accordance with the laws of the State of Illinois, without regard to its conflict of laws rules.

Relationship Between the Parties

You are working with us as an independent contractor. Nothing contained in our contract creates a partnership, joint venture, or similar business relationship between us. No employee will be considered an employee of the other for any purpose.

Force Majeure

Neither party shall be held responsible nor be deemed to be in default under this agreement for any delay or failure in performance if such delay or failure is the result of causes beyond the reasonable control of either party.

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